New York Fashion Week 2010 Recap

Fashion week just ended and unfortunately it was the last time at Bryan Park. Factory PR championed events all last week. None were in the tents but regardless, it was an experience I’ll never forget. I was involved in the Eryn Birnie presentation, and my favorite, Commonwealth Utilities fashion show.

To make this post one of learning and reflection, there was a valuable “lesson” from my short time in fashion PR and living in the city. Creativity is everywhere.

Cliché once again, but I’ll elaborate. The Eryn Brinie show was in their store on Broadway. They took their retail store and transformed it into an elegant space for their presentation. The space was created into a casual, loung-esq space where everyone in attendance could take pictures, view the clothes and have a drink while mingling amongst others. Talk about a soothing relaxing atmosphere, while still presenting an incredible line of versatility and style. Their idea to use their own space rather than renting one worked well. Why not present your clothes in the same place they are sold.

The Commonwealth Utilities show was my favorite. They took a completely mid-construction location and made it into a great venue for their show. Their show was held at the Nomad Hotel. To give you a description it had exposed dry wall and brick, both were not for aesthetic purposes. We were closing doorways and window openings with duct-tape, cardboard and industrial strength, black, trash bags. The hotel was very grungy but it created an atmosphere that focused on nothing but the clothes

For me, I think it created an amazing contrast for the show. The line was clean and well presented; the theme was an officer & a gentleman. Where as the venue was dark, dirty, and half finished, the line was crisp with unique styles. I snagged some video of the show. I filmed everything but the final walk of all the models and the designer, but regardless it was insane. To be in the city less than a month and take part in fashion week was incredible.

Commonwealth Utilities Spring 2010 from patrick johnson on Vimeo.